Studio 29

Senior Digital Strategist

  • Location Salt River, Western Cape
  • Category Digital
  • Job Type Permanent
  • Salary
  • Ref # 5266

The Kind of Experience We’d Like You To Have

8+ years’ working as a digital marketing strategist or consultant

Ideally previous experience with the following

· Working on strategies that are straddle owned, paid and social media for desktop and/or mobile phone execution

· Compiled editorially-driven content marketing strategies

· Conducted client site audits and made recommendations for improvement

· Conducting your own research to motivate recommendations

· Worked on a campaign and project level involving multi-disciplinary teams including creatives, UI and UX specialists, data and analytics specialists, content creators/producers across multimedia formats, media and social media specialists

Attributes

· Fluent in English, written and spoken, and if you speak one other South African language all the better

· Persuasive and convincing as a presenter and speaker

· Comfortable offering business reasons for strategic recommendations and you are able to interact at senior management level with clients

· Adept at assuming the role of trusted advisor to clients and can proactively present differing points of view on approaches to a business challenge

· Comfortable offering guidance and mentorship to less experienced team members

· Keen to work independently and meet deadlines timeously no matter what

· Strong ideas about the ‘minimum standard requirements’ for a digital marketing strategy

· Inclination towards high performing digital marketing campaigns and fixate on the achievement of firm KPIs throughout the delivery of any digital work

Role in the business

This is a senior role, ideal for a digital marketing strategist who enjoys working on holistic integrated strategies as part of a multi-disciplinary team

· You will be instrumental in developing a CX-orientation across the business • You will report to a Head of Department, and while you may lead strategy on some accounts and help to shape a scope of work alongside client service and project management colleagues on some accounts, on others you may give input and guidance as part of a project team of specialists representing a range of disciplines across the business

· You will be encouraged to draw on input from specialist experts within a broader strategy team, without having to be an expert in any of these areas, but you do appreciate how they need to work together and align in the client’s best interests e.g. media, social media, SEO, SEM, data and analytics, UX, tech and CRM teams

· You will be required to work with junior team members, offering mentorship, guidance and support where required, and working with the Head of department to uplift the quality of strategic output in the team.

Inputs include

· Assessing and reporting back on the effectiveness of digital communication, advertising, brand, and marketing campaigns

· Developing, guiding or executing research projects to determine consumer attitudes & advertising effectiveness, target audience segmentation, customer and user profiles, landscape analyses, client channel and platform audits, competitor reviews and gap analyses

· Identifying direct and indirect competitors at an industry, sector, channel and platform level

· Aligning digital marketing objectives to a client’s business and/or marketing and/or communication objectives

· Recommending and ensuring the application of appropriate digital metrics to measure performance against digital marketing objectives

· Demonstrating an appreciation of the role of data and analytics with an affinity for interpreting dashboard results into business insights for a client

· Enhancing and supporting Client Service, Project Management, UX and Creative teams to ensure outputs uphold approved strategies

Outputs include

· Translating a client’s business strategy and objectives into a digital marketing strategy, whether such objectives relate to brand, key messaging and copy, visual iteration, lead generation, sales, customer service, customer relationship management, product and service design, or operations

· Compiling comprehensive strategies and verbalizing and presenting these to clients without using industry jargon

· Motivating why and how tactics for different target segments might differ due to channel/platform best practice

· Placing yourself in the shoes of a digital device user and identifying what could work better, and why

Crafting and presenting different types of strategies and bodies of works, for example:

o Segmentation & Customer Journey mapping

o Business Strategy

o Integrated channel and/or platform strategies across owned, paid, and social

o Brand & Communications

o Retail & Customer Experience (CX)

o Lead Generation, Sales & CRM

o Direct Marketing

o Content Strategies and Plans

o Event & Activation Strategies

o Recommendations for Data Tracking, Analytics and Dashboard representations that uphold appropriate measurement frameworks

o Analytics interpretation and translation into business insights reports

o Segmentation & Customer Journey mapping

Qualifications / Certifications

· Marketing or relevant business degree /diploma from a recognized institution

· Postgraduate qualification advantageous

· Advantageous certifications include: Google Analytics Google Adwords Facebook Blueprint Any other relevant digital marketing certifications

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