Studio 29

Senior Marketing Manager

  • Location George, Western Cape
  • Category Marketing
  • Job Type Permanent
  • Salary Negotiable
  • Ref # 5201

Experienced, motivated, dynamic and talented marketing professional required to step into a young, dynamic marketing team that is already making waves in the South African insurance space. The ideal candidate will be able to strike a balance between being a creative force, a team player/coach and a results-driven executive.

Our client is a fast-growing tech-centric insurance provider that has significant presence in the pet, car, home and life insurance markets, known for being a relentless innovator committed to being the best in the world at pleasing customers. They care deeply about what they do and pride themselves in being a smart, agile and hungry organisation that plays to win every day.

If you’re up for the challenge, this is what you would need to do:

· Lead the development of marketing and content strategies and align company-wide messaging in support of the business’ overall objectives.

· Plan and oversee the brand's advertising and promotional activities including tv, radio, print, digital, events and partnerships etc.

· Work with the team to develop and execute a comprehensive supporting content strategy and work directly with influencers, partners, media contacts and other relevant third-parties to distribute original content to new audiences.

· Use data to optimize all campaigns (including above-the-line) for maximum performance in terms of cost per lead and cost per sale.

· Manage the overall PR strategy and identify opportunities for the company brand to become a greater part of public discourse relating to key strategic topics.

· Research, analyse and monitor the market to identify key competitor movements and identify new relevant opportunities.

· Manage external advertising and PR agencies to drive the specialized marketing initiatives. This includes briefing on campaigns and facilitating the activities all the way through to final creative.

· Actively managing performance and fee structures of any external agency’s performance.

· Work closely with the media planners and buyers to ensure the optimal performance of the above-the-line campaigns.

· Work with the internal creative team to brief and approve copywriting, design, layout, and production of promotional materials.

· Be accountable for the performance of all marketing activities and closely control spend in accordance with the annual marketing budget.

· Prepare detailed reports on performance.

· Actively develop and mentor the rest of the team and find ways of facilitating consistent improvement within the department.

Minimum requirements

· BComm Marketing, Business or equivalent.

· 5 years’ experience in a senior management position.

· Exposure to all forms of media channels e.g. television, print, radio, outdoor, digital, direct marketing.

· A proven track record of successfully managing a substantial budget.

· A relentlessly positive attitude.

Essential skills

· Strategic thinking and creativity.

· Strong numeracy.

· Excellent inter-personal skills.

· An understanding of project management.

· Tech-savvy and fully competent in the Microsoft suite.

· A hunger for personal development.

· Excellent communication & presentation skills.

What would set you apart?

· Relevant Post Graduate qualification.

· A proven history of continued learning.

· Experience in Financial Services/FMCG/Retail environment in a marketing and brand management capacity.

· An animal lover.

· A commitment to learning the company culture and adopting it wholeheartedly.

· Being a team-player.

This is a dream opportunity to live and work on the Garden Route in a company that operates at a big city pace.